Parent's Feedback,
October 2001

"There are seven essential virtues--empathy, conscience, self-control, respect, kindness, tolerance, and fairness--that the author believes helps a child deal with ethical challenges and pressures she will encounter throughout life. Each chapter offers strategies for enhancing moral intelligence including...a self-test to evaluate your child's virtue strength, practical ways to enhance the virtue (several to choose from, so you can choose the ones best suited to your child's temperament and learning style), discussion questions to help launch a dialog with your child, and much more. The one thing that was missing was information on what behavior is developmentally appropriate by age. For example the quizzes on each virtue are great...but perhaps it's not as serious if a 4-year-old is somewhat selfish or less empathetic than it is for a 12-year-old. Other than that and the occasional feeling like the book was written for some parents needing significant moral boosting themselves (advice like "don't ask your kids to lie for you"), I found the book very educational and uplifting.

Bottom line - This book provides tools to teach critical ethical principles to your child...enabling parents (teachers, etc.) to better model, inspire and reinforce these moral values.

- Mom from Massachusetts
Introducing: Building Moral Intelligence: The Seven Essential Virtues that Teach Kids to Do the Right Thing

Building Moral Intelligence

Learn dozens of practical ways to help kids develop a strong conscience, use self-control and become more compassionate, respectful and empathic human beings.

Book Description
Table of Contents
Step-By-Step Plan for Building Moral Intelligence
10 Reasons Kids Need Moral IQ

Who's Talking About
Building Moral Intelligence:

ABC's The View
NBC's The Today Show
FOX Family TV

U.S. News and World Report
First For Women

"One of the most noteworthy books of the year"
- Publisher's Weekly, 2001

"One of the Top 10 Parenting Books of the Year"
- Amazon, 2001

"If you care about the future of our children and our nation, read this
important book!"
- Jack Canfield, co-author of Chicken Soup for the Parent’s Soul
"Michele Borba's new book gives us solid empirical research but also specific day-to-day activities that will really make a difference in our children’s lives."
- Michael Gurian, author of The Wonder of Boys, and The Good Son

  • Supported by years of proven clinical trials
  • Seen on The Today Show
  • Featured in Parents, Child, Newsweek, US News & World Report, and other national publications
  • The complete step-by-step plan to guide children to do the right thing
New from author Dr. Michele Borba, author of Parents Do Make A Difference. Learn the critical virtues to make parenting fool proof!
What this book will do for you:
Resist peer pressure
Bully proofing
Anger management
Squelch disrespect
Use self-control
Fight fair
Social justice projects
Increase sensitivity
Strengthen conscience
Negotiation skills
Peaceful confrontation
Control impulses
Boost responsibility
Squelch sibling rivalry
Calm down
Family harmony
Counter sterotypes
Avoid chore wars
Emotional vocabulary
Effective discipline
Inspire kindness
Increase tolerance
Teach new virtues
Resolve conflicts
Foster altruism
Nurture self-reliance
Control spending urges
Nurture empathy
Enhance generosity
Behave respectfully
Increase courtesy
Use “I” Messages
Family meetings
Increase motivation
Share & take turns

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