3 No-Nos When It Comes To Emailing Customers

3 No-Nos When It Comes To Emailing CustomersBy Debbie Allen

Emailing customers should be done with care. Whether the contact is person-to-person, via phone or email, customers should always be treated with the utmost respect. This includes a respect for their time and space. Your company’s reputation is on the line.

Given that, below you will find three essential no-nos that should be avoided when it comes to emailing customers.

1. Puzzling “From” and “Subject” Lines

The recipient should have a clear idea who the email is from and what it pertains to before it is even opened. Your “From” name or email address should clearly reflect you, your company, or your brand. The “Subject” line should identify what the email is all about.

Using the same “From” name on a consistent basis can help with brand recognition and therefore, it will help email recipients easily identify your emails.

Including clear subject information is more than being courteous – it is time-saver for the recipients. It can help them prioritize emails. This shows you have an appreciation for their busy schedules. It helps build a certain level of trust and respect, which is an excellent reputation management strategy.

2. Time-Consumers

People are busy; don’t send long emails. Instead, send emails that are brief and to the point. This helps ensure that more of your emails will actually get read.

Make interesting statements, and don’t drag things out. If the information you want to share is very detailed and in-depth, it is better to link to an article or other document, or to include a download that provides the content, rather than including it in the email.

In this way, the recipient has the option to explore the content now or later, if he/she wants to. In other words, they don’t have to be bothered with reading the content in the email or with trying to keep up with the email to read later.

3. Sending Without Checking

It’s okay to send an email with an occasional grammatical error or misspelled word, but if all your emails are filled with blunders, your customers will get the impression that you are careless or that what you send to them isn’t important enough to check over before sending.

This is not a good impression to give for yourself or for your company. It can actually lead to your business getting a bad reputation.

Besides checking for spelling and grammar, you should also double-check to ensure that the right person(s) will be receiving the email.

Wrapping Up

Decide on a “From” for your business and use it for all your business emails. Always use a descriptive subject line. Emails to your customers should focus on what it is that needs to be said. Get to the point. Keep things brief and direct. Use attachments if necessary. And always check your email for any errors before sending.

These simple tips will help ensure your emails will get read.

Debbie Allen is a professional writer and blogger who specializes in business and online reputation management.

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