5 Easy Ways to Clean Up your Marketing Efforts

5 Easy Ways to Clean Up your Marketing EffortsBy Dawn Berryman

When it comes to your marketing plan do you feel scattered or organized? Do you feel like you have it all together or like you’re scrambling and making rush decisions?

Here are five ways to ‘clean up’ your efforts so you feel more organized and on top of it.

1. Hootsuite

Is your social media posting random, disorganized and sporadic? Use a free service, like Hootsuite and plan out your social media posts for the week. This way you can make sure you are getting adequate coverage. Scheduling your posts allows you to be more consistent and steady. You don’t have to remember to post about your new Wednesday promotion on Wednesday morning if you already have it scheduled. I like Hootsuite because it’s free and you can see all of your accounts and scheduled posts on one platform.

2. Editorial Calendar

Do you blog? If not, you should. And, regardless if you do or don’t, it’s good to have an editorial calendar to help keep you focused and on task. If you do have a blog, this is where you’ll outline your posts and topics for the upcoming weeks and months. If you don’t have a blog, you can still use this type of format to plan promotions for your business, special products you’d like to feature, or even specific marketing tactics that you’d like to focus on for that month. An editorial calendar is just another way to keep you on task and organized so that your presentation is always clear.

3. Design

Does your website match your business cards? Do your online ads compliment your printed flyers? Layout your marketing pieces so that you can see all of your elements at once. Do they look somewhat similar or completely different? If you’re seeing differences look at some things you can do easily and inexpensively to make them more concurrent. Can you change the font on your website? Can you update the colors on your flyers? Can you use the same product images on your ads that you’re using on your home page?

4. Budget

Do you have one? Do you have a list of priorities of what you’d like to spend marketing dollars on this year? No matter how simplistic, it’s a good idea to put one down on paper. It’s good to see it visually. And, the biggest advantage is once you see your numbers you can stop making impulse advertising buys and focus on your overall goals and priorities. Advertising reps are always coming out with the next best sale. But, if it doesn’t fit within your budget or your marketing goals for the month, you can be more confident when you turn it down. Or, vice versa, if it’s a perfect fit for your plan you can prevent that buyer’s remorse when you jump on a good deal.

5. Marketing Plan

If you don’t already have one, start small. Start with an editorial calendar that’s not very detailed. Or, start with just planning out the next month. As you get more accustomed to planning, start filling in more specifics. I always say that a marketing plan is a fluid document and will most likely change often. It’s good to have goals, but don’t over extend yourself. Be realistic. After a few months of planning your confidence will rise and your expectations will be more realistic. Then, maybe you can plan for the entire year ahead.

Dawn Berryman is the founder of MarketMommy.com and Market Mommy:: The Blog, online marketing resources for mom entrepreneurs. Market Mommy shows moms how and where to market their businesses. She holds a B.A. from Indiana University and has worked in the marketing/communications field for more than 8 years. She resides in rural Ohio with her husband and three young children. For more information, please see: Market Mommy.

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