5 Sneaky Ways “I’m Not Good Enough” is Killing Your Profits 


5 Sneaky Ways 'I'm Not Good Enough' is Killing your Profits 
By Kelly Robbins

Why are you struggling to make the money you want? You studied hard, you have experience, maybe even an advanced degree. Intellectually your struggles don’t make sense… what are you missing?

I would bet you there are the underlying factors of insecurity, low self-esteem, and low value of self-worth somewhere in how your business is set up. Unfortunately it’s incredibly common with women. How can you recognize if any of these characteristics fit you? Determine whether or not this shoe fits… and if it does take it off.

You can start by seeing if any of these shoes fit your foot:

1. Not offering your services beyond the bare minimum needed.

People will call you for a specific issue, and you address it. But you also see many other ways your services can help them – and you don’t even think to bring it up. Don’t hold back because they didn’t ask for everything you offer or because you “specialize” in one area but are still more than competent to do another. In my coaching business I see alternative health practitioners altogether eliminating wellness care, because clients didn’t come in specifically asking for it. Copywriters giving their time and/or services away for free because they are helping someone out. Healers, your goal is NOT just to alleviate pain – but also to present wellness! It’s not for you to choose what services a client receives, it’s for your client to decide; however, your job is to present the options to them.

You have a responsibility to present all of the options so your client has the power of choice. What you do changes lives. KNOW THAT.

2. KNOWING that others can do your job better than you.

You might not say this out loud but you think it deep down. The other coach has more training. “They” are more visible (and oftentimes LOUDER) in your community. Because you “know” other people are better than you, you stay under the radar where you won’t cause a controversy, get hurt, or get noticed by anyone’s discerning eye. Let me promise you that you have special gifts – and there are people in this world that will only hear your voice. YOU have a responsibility to use these gifts.

3. Assuming people don’t have money or aren’t willing to spend their money on your services.

Oftentimes you offer your lowest, cheapest, and your fastest services “to help” your clients out because you know they can’t afford it. What you are really doing is coming from a place of scarcity – the lowest, cheapest, fastest way might be what YOU are looking for in your vendors, but don’t assume that is what everyone else is looking for. Even if that IS what they are looking for, it may not be what they need. That is not a choice for you to make, but a choice for them.

4. Focusing on what you do for people rather than the end result achieved.

You are not here “to do” tasks for clients, but to solve problems. To help them feel better, make more money, and perhaps motivate them. Copywriters, your goal is always to help make money for your client. Not just writing something and getting it done, but achieving results – this is true for internal company communications as well as external. Healers, don’t limit yourself to your modality (such as hypnotherapy or acupuncture). See the bigger picture and solve problems, perhaps this involves several modalities or supplemental products and services. Don’t do what you see everyone else doing – do what is right to help your clients/patients live to their fullest potential. Your job is to present their options to them and not be limited by incongruent beliefs.

5. Not asking for the sale immediately.

You are talking with a prospect on the phone and you do a phone consultation with them. They tell you, you are exactly who they are searching for and they are going to come in and schedule a consultation with you later in the week. You agree and wait to hear back from them, but don’t. They get busy with life and never get back to you. Coming from a place of confidence and self-worth you would have asked for some form of payment and booked their first appointment over the phone right then and there. You need to value your services and yourself enough to ask for the sale on the spot.

All of these behaviors demonstrate subtle yet powerful ways you don’t believe in yourself; and the power of these beliefs to sabotage the number of people you serve in your business and the amount of money you make. We often miss these things because we have strong beliefs and reasons about why we are “helping” our clients by saving them money, doing what they ask rather than searching for what they need, and not “pushing them” into working with you right now.

Shouldn’t we all be living our best life “right now”? If you let your clients wait to have it all ask yourself – why are you waiting to have it all? If you are not offering your all to your clients you are not expecting it for yourself either. Thus you struggle in business and in in other areas of your life.

Founder of The Copywriting Institute, a training and resource center for copywriters, Kelly Robbins, MA, is an award winning author, copywriter, and marketing coach/consultant. Kelly created the 10K a Month Copywriter program as well as Bite-Size Marketing Coaching Program. Visit www.TheCopywritingInstitute.com to receive your free e-zine on copywriting and business building tips as well as a free report and 1 hour audio download, “6 Things Every Copywriter MUST Know to Make High Profits in Copywriting —fast” or visit us on Facebook at www.Facebook.com/TheCopywritingInstitute.

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