An Etsy Success Story, Interview with Wendy Kaehr

Interview with Wendy KaehrTell us a little bit about yourself and your entrepreneurial journey.

I’m a wife and a mother. Those are the two most important jobs I could ever have. I’ve been married for 4 years to my very best friend, Preston. Six months ago we had our chubby little blessing, Griffin Douglas join our team.

Instead of the college route, I chose to nanny full-time for five years out of high school for a terrific family. But the kids got older and my hours became fewer. Once learning the added expenses of being married, owning your own house, and eventually adding another mouth to feed, I was quick to jump on the “part-time” gig to earn some additional income each month.

It was then that I introduced myself to the world wide wonder of House Cleaning. I did that for about a year when I told myself that I could surely be filling my days up with more exciting things than Windex. As I began to brainstorm… for weeks… and months… I was introduced to the modern-day gem we like to call Etsy. Now, 1.5 years later and my cleaning income replaced 10 times over, the rest is history!

What did you do before launching your own business?

I spent my days with mops and Pledge cleaning other people’s homes.

How did you fund your business?

By doing absolutely everything by myself I was able to cut costs tremendously. Seriously, when you are starting your own business, the more things that you can shoulder yourself in the beginning the better off you will be. Be careful not to overstrain yourself, but knowing that it takes guts and motivation to get any business from your mind, to paper, to action, to profit is key. It takes work! And lots of it. But remember that the harder you work now, the better off your business will be, and the more help you can acquire.

How many hours do you work a week and how much is spent is your home office?

I work about 10 hours a week. About 7 or 8 of those are creating, 1 or 2 packaging items, and another hour or two for marketing and answering emails and questions clients have.

How would you rate your success?

Considering that I can stay home with my baby all the while making money to help support my family from my living room doing something I love, I’d give it a strong 10. I am so blessed!

What has been your biggest business struggle as an entrepreneur?

Thankfully I have had a very supportive husband and family, encouraging me along the way. I would say that my biggest struggle at times could be time management. It can be difficult when you open your computer and have emails to answer, deadlines to meet, laundry to do, and dinner to make.

What advice would you give to a new entrepreneur?

“Never, ever, ever, ever, ever give up!” –Winston Churchill

It’s tough, people can be difficult, the competition can be grueling, and sometimes you just simply do not want to do it. I promise, if you stick with it you will never regret it. In my e-book we discuss the thought of just what you would do if you knew that you would not fail. You will never regret trying it, but you will regret not.

How do you manage all of your personal and business activities?

With lots of caffeine. :) No, this actually is the hardest thing for me. But I typically have a very scheduled week where I organize a babysitter for Griffin 1 or 2 days so I can completely focus on my art and business. If that is not available, then I do a lot of back and forth between working and baby food! Make it work.

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