Blogging Gone Bad

Blogging Gone BadBy Dawn Berryman

Have you ever had an experience with a bad blogger? Unfortunately, there are multiple ways this could happen. Someone didn’t pay their bill. A sponsored post wasn’t written and published as promised. They donated a prize for your contest, but didn’t follow through with the winner.

Have any of these things happened to you?

Luckily, in my online experience the majority of people have been professional and reputable. But, there have been a small minority who haven’t followed through on their commitments. Just like in real life, there are a few bad apples. This can be especially frustrating when it effects your own reputation or your relationship with your customers, clients or readers.

So, how can you prevent this?

It’s not always possible, but there are a few safeguards you can put in place to hopefully lessen the likelihood that you will get burnt.

Get References.

Is there a way you can speak with previous clients or associates? Do they have a testimonial page with contact information? Especially if you are beginning work on a large project, don’t be afraid to ask for references. And, if you are sending them a valuable product in exchange for a product review, this is definitely a good idea. Talk with others about how prompt the posting was odne, were they satisfied with the quality of the review, etc.

Review Their Site.

Browse their site, read some posts. How does it look? Do they have comments turned off? Do they post infrequently? Is their content proofread? Are strong images used? These can be some warning signs to give you some clues about the type of blogger you are about to deal with. If you see something that raises eyebrows, don’t be afraid to ask questions for clarification.

Google Them.

If they have an online presence, chances are some results will come up when you do a search. If the results are generally positive, that’s great. However, if you see a pattern of negativity it may be a good sign to move on elsewhere. Obviously, not evertying written and published online is the truth, but a consistent pattern is a good clue that something may be amiss.

Ask for Payment Up Front.

If you can, ask for payment upfront before a service is performed. Or, at least request a down payment such as half in advance, half when the project is completed. If they are sponsoring a prize and you have questions about whether they’ll follow through, have them send you the item in advance of the contest.

Of course, these things can only help, they are not a guarantee. But, consistently being diligent can increase your chances of working with positive people. If something negative does happen, do your best to resolve the situation and then move on. Taking the high road is always better than getting into a public altercation, even if you are the one who’s right. Have you had negative experiences with others? How did you handle them? Feel free to comment below!

Dawn Berryman is the founder of MarketMommy.com and Market Mommy:: The Blog, online marketing resources for mom entrepreneurs. Market Mommy shows moms how and where to market their businesses. She holds a B.A. from Indiana University and has worked in the marketing/communications field for more than 8 years. She resides in rural Ohio with her husband and two young children. For more information, please see: Market Mommy.

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