Direct Sales Recruiting Versus Sponsoring

Direct Sales Recruiting Versus SponsoringBy Deb Bixler

Recruiting versus sponsoring – which is better and more rewarding? Some recruiters in the direct sales industry make good money, but people who focus on sponsoring have the ability to make the most money in the direct sales business.

What is Business Recruiting?

Recruiting for business is really not very friendly. This isn’t the army you know!?

What are the principal differences between direct sales recruiting and sponsoring? A recruiter brings in people to the company but leaves the training to someone else. Their job is to recruit. A sponsor spends time with new distributors and helps them get their new business running and off to a good start. A sponsor creates and develops a game plan to help distributors promote their business and start earning money immediately. A sponsor’s job is to ensure that people become successful direct sales team members.



A good sponsor also knows how to utilize the various skills of the distributors. One distributor may be good at cold calling leads, while another may be better at closing previously developed leads. Putting these two distributors together can maximize the income potential of a company or product line. Knowing the strengths and the weaknesses of your team members is an important part of being a good sponsor.

Five Tips to Become a Better Sponsor



  • Know what makes your company and product line special. Have a passion for your products and be dedicated to promoting and selling them to others.

 Learn about sponsoring from other sponsors.
  • Learn the tricks of the trade from experienced sponsors who have learned what works and what doesn’t through years of trial and error.
  • Persistence counts. Always follow up with calls and emails. Don’t be easily discouraged. Success often comes to those who persist.
  • Always have a plan. Financial success and results do not happen by accident. Success usually is a product of a carefully crafted and properly executed plan. It helps to have both short-term and long-term plans.
  • Have fun. It doesn’t hurt to enjoy your work. Your joy and pleasure will be evident to those with whom you are working. If you enjoy your work, people will notice and flock to join your sales staff.

It is better to become a good sponsor than a good recruiter. Though there is good money with direct sales recruiting, sponsoring offers the highest potential for financial reward. Sponsorship also provides you with the opportunity to help others achieve success in the direct sales industry. Their success is often worth more than the financial compensation.

Deb Bixler retired from the corporate world in 2000 to enjoy life as an entrepreneur.  In the first 9 months as a home party direct seller she built a home business  and sales team which provided her with an income capable of replacing her corporate business salary of $80,000 per year. Deb manages the largest FREE home party plan resource center on the web. She is the creator of the CashFlowShow Game which provides affordable duplicate-able training to improve team retention and is the host of the weekly CashFlowShow – Direct Sales Radio show. Deb was recognized in the 2009 & 2010 Direct Sales Power 50 as one of the most influential people in direct sales worldwide and received the 2011 Direct Selling Women’s Alliance Speaker Of The Year award.

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