Facebook Ads for Beginners

Facebook Ads for BeginnersBy Tami Gomez

Advertising on Facebook has the potential to dramatically increase leads and sales for your business. In October 2012, Facebook hit 1 Billion users, so a few of them are bound to check you and your advertisement out.

Of course, this can only happen if you know how to create and target your ads the right way. There are many tools and techniques that can help you make the most of your ads and it’s so simple, anyone can do it – even beginners.

Take advantage of these tips for advertising on Facebook and harness the awesome power of social media to grow your business.

1) Know the rules.

Yes, Facebook has guidelines for advertising but don’t let this scare you off. These are common sense rules regarding ad content, creative elements, positioning and legality.  In other words, no spam, no “get rich quick” schemes and no annoying audio ads.

2) Don’t spend more than you need to. 

I made this mistake when I first started out experimenting with ads. I was spending $20 per day and was getting only a few clicks per day which. I got frustrated and thought “who the heck can afford this stuff?” Then I started to educate myself and really learn how to target my audience and which ads to run. This resulted in reducing my daily spending to $10 per day and I went from 338 Likes on my business page to 560 Likes in less than 2 weeks. That averages out to about $1.66 per “like” – but the best news is these aren’t just random, ordinary Likes. These are people that are truly interested in me and my business. That $1.66 that I spent has resulted in hundreds of dollars in return sales. Where else can you buy advertising for your business and get that kind of result?

3) Types of ads you can run.

There are 4 types of ads you can run. They are:

  • External URL ad. These are used when you want to send users to your website. If you select the “Suggest an Ad” feature, Facebook will automatically pull and format an image and content from the URL entered. You can also override the suggestion and build your own ad. This is the only Facebook ad type for which you can enter a custom title, body, image and even choose whether or not to display the social aspect within the ad.
  • Facebook ads for Pages. These ads for pages are the traditional ad type used when you want to send users to a tab within your Facebook page. The ad title will always be the name of your page and cannot be edited. You enter a custom body of up to 135 characters and a custom 110 x 80 pixel image, though Facebook will automatically suggest (and resize) the default image from your page.
  • Sponsored Page post (promotion). Sponsored page posts allow you to share your existing posts – including statuses, links and photos shared, with users beyond your current fan base. You can choose from a list of your own posts or select the option to share the “Most Recent Eligible Post”. The title, body and image are then pulled directly from the post and cannot be edited in any way. The cost to promote a post depends on several factors, including your geographic location and how many people you’re reaching. Click Promote to see how much your post will cost to promote. The duration of the promotion is generally 3 days. Note: Only Pages with at least 400 likes can promote their posts. You can promote Page posts while you’re creating them or within about 3 days after posting.
  • Creating an offer. If you have a product or service that you want to offer to your “Likers”, Facebook has added an Offer option if you have 400 likes or more. Certain businesses, brands and organizations can share discounts with their customers by posting an offer on their Facebook Page. Offers are like coupons and don’t cost anything to create. When someone claims an offer, they’ll receive an email that they can show at the Page’s physical location to get the discount. Below is an example of a created offer.

There are 3 kinds of offers:

  • In Store Only: People can show to the staff at your business by printing the offer email or showing it on their smartphones.
  • In Store & Online: People can redeem at your business’s physical location or website.
  • Online Only: People can only redeem your offer by visiting your website.

To create an offer:

  1. Go to your Page.
  2. From the sharing tool at the top of your Page’s timeline, click Offer, Event + and then click Offer.
  3. Click the kind of offer you want to make: In Store Only, In Store & Online or Online Only.
  4. If your offer can be redeemed online, type the complete web address where people can redeem it and add an optional redemption code for people to enter. Then click Next.
  5. Type a strong headline for your offer. For example, “Buy one pair of socks, get another pair free.”
  6. Upload a photo for your offer that will stand out in thumbnail size.
  7. You can choose to limit the number of claims by clicking Unlimited and selecting a number from the dropdown.
  8. Set an expiration date by clicking today’s date and clicking a different day in the future.
  9. Add terms and conditions of your offer by clicking Terms.
  10.  For in-store offers, add an optional barcode to scan at your business.
  11.  Click Preview to review what your offer will look like. We’ll also send you an email with a preview of what the offer email will look like when people claim it.
  12.  Click Back to make changes.
  13.  When you’re happy with the preview, click Set Budget.
  14.  Choose the amount you want to spend to promote your offer. Notice that the estimated reach increases with bigger budgets.
  15.  Click Share.

Offers must follow the Pages Terms and are only available on Pages with at least 400 likes.

4) Writing ads that convert.

Pay attention to what is going on in social media and watch the headlines for this information. Pay attention to the words that other companies in your niche are using on their main websites. The words they are using are words you can add to your own headlines and ads.

5) Words to use in your ads.

“Free Report” – “Free Audio” – “Let Me Help You…” – “Simple Plan Revealed…”. Make sure you use a headline that explains what the offer is attached to. Below is a successful ad that I am currently running to get more “Likes” on my business page. Remember, the title cannot be edited but you can edit the text up to 135 characters, where your users will land on your page and the image.

I hope this has helped you understand the different types of Facebook ads and how to use them to best monetize your business. For those of you who are wondering if there’s a class you can take to learn more about Facebook Ads, I have good news. Now you can look over my shoulder as I create real-time ads for my business! Learn from someone who’s practicing what they preach!  So, for TheWorkAtHomeWoman.com readers ONLY, I have put together a Pre-Black Friday Offer.

Click here to get an early jump on the competition. Space will be limited for this LIVE event and it’s sure to sell out on Black Friday (if not before).

If you have any questions, come on over to my Facebook page at Facebook.com/TamiGomezBiz. I’m available every day to help you and your business succeed!

Tami Gomez in the Founder & CEO of Brain Bootcamps.com. She is regarded by many as one of the great women speakers of this decade, promises an experience that will not only stretch you, but one that will be more fun and informative than you may have ever imagined possible. It will be incredibly rewarding. She carries a message that draws on her personal experiences and excellence that resonates to both women and men.

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