How Google Authorship Can Protect You From Plagiarism

How Google Authorship Can Protect You From Plagiarism

By Cara Aley

For those blog owners who want to make sure the content you write never gets claimed as someone else’s work (um everyone?), it’s time to get set up with Google Authorship.

Here’s the simple how-to in implementing Google Authorship.

Essentially, Google confirms that you are the author of a blog post in one of two ways—either by ensuring that you have an email address associated with the domain name for which you are writing, or by having you link to your Google+ profile from your post, and vice versa.

Here we explain how once you set up Google Authorship, it will protect you and the writing you pour your valuable time into from plagiarism.

Google doesn’t want duplicate work in its search results. Google’s prowess is in providing quality search results for users, and they continue to take steps to improve their ability to do so. Google Authorship is a great way for Google to prevent searchers from seeing the same work twice, by two different people.

In identifying the true author of the work, Google thus reduces traffic to the work that has been duplicated because readers will be far more inclined to click on the work that has been identified as original. In protecting you from plagiarism, Google is also protecting the integrity of its search results.

Google Authorship prevents copycat work from being search engine optimized.

It lends credibility to the work you have done. In confirming you as the author of the work, Google legitimizes the work as your own by placing what is called a rich snippet next to your work. The rich snippet includes your photograph and other identifying information next to the article, proving that the content is your own, and actually making it more appealing to click on.

In fact, one study shows that by creating a rich snippet for your article, your clicks will increase by 150%!

By improving the SEO for your work, the plagiarized work gets diminished in search results. According to Joydeep Bhattacharya of Business2Community, authors start to earn rank based on how well their articles are written, the content of their articles, and the quantity of their articles, as well as the number of times the articles are shared. That means that as your rank improves, every new article you write will have improved SEO because, as Bhattacharya says, “Better accumulation of author rank helps to gain more web visibility for your content because Google already knows you have sufficient authority in your niche and easily ranks content written by you higher up on the search results.”

In short, Google Authorship is a must for authors who want to be sure that it’s quite clear that their work is their own. Google has put this tool in the hands of writers both for the sake of writers and for the integrity of its search results, ensuring that duplicate work will wind up less search engine optimized than your own work.

There are many copycats out there in this Google world. Don’t be the last one to claim your work—protect it with Google Authorship.

Cara Aley is a freelance writer who writes about everything from matters of online reputation protection for Reputation.com to business strategies for entrepreneurs. She is currently VP of Operations for Two Degrees, a one-for-one food company.

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