How Guest Blogging Exposes Your Business in the Virtual World and Beyond

How Guest Blogging Exposes Your Business in the Virtual World and BeyondBy Danielle Buffardi

It’s really a struggle to rationalize writing for free.

Although, after doing fair amounts of research into guest blogging, I’ve come to the conclusion that it, like having an active social media presence, can greatly increase not only your stance regarding your level of expertise but also your site’s page views. Both of which are big pluses in the entrepreneurial world.

Read on for five more areas that guest blogging can really help your company branch out in the virtual world and beyond.

1. Free Web Exposure and Increased Web Traffic.

Who doesn’t want more traffic to their site? Guest blogging will bring in just that, and more page visits equals more chances for potential customers to become full-time clients. The more you guest post on others’ blogs and websites, the more likely you are to attract new and unique web visitors to your site. If this is the main reason you choose to guest blog then it’s a very good one.

2. Positioning Yourself on the Web.

When you choose your company’s niche, it’s no secret that there are already tons of others claiming to be the best in that same category. You need to work extra hard to rise to the top of your chosen area, guest blogging is one way to get your name, your business, and your product out there and in the limelight for others to discover.

3. Social Media Sharing.

If you ‘guest’ yourself on big-name blogs, then your chances of being shared all over the social media sphere become high. Increased web traffic, potential clients, and name recognition are all big advantages to being shared throughout the social media outlets on experts’ sites.

4. Building Your Experience Portfolio.

When you guest post somewhere, you add this to your exposure list. Let your web page’s visitors know that you were a guest on this blog and that blog and provide them with the link for easy navigation over to that site. The more blogs and websites you ‘guest’ on means more links for you to add under your ‘experience’ tab.

5. Google Ranking.

Because Google is constantly changing their analytical algorithms, you can never go wrong with having anchor text on other sites link back to you. This will help Google crawl your page and rank you higher in their search results – again, resulting in increased exposure to your company’s website.

Because there are so many pluses to guest blogging, you really can’t go wrong with it. The key to keep in mind with any kind of ‘free writing’ is to not make it the only thing you do since there’s no upfront capital involved. Incorporate it into your schedule but only after you’ve researched the best sites to contribute to. You should focus your ‘guesting’ on bigger sites within your company’s niche so you can reap the aforementioned benefits without having to push your guest content all that hard – their big audience will help do that for you.

Danielle Buffardi is an award-winning freelance blogger, freelance writer, virtual assistant, and social media manager specializing in the areas of small business, virtual companies, family, pregnancy, and entrepreneurship. To learn more about Danielle and the services she offers, please visit her on the web at

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