How I Grew My Pinterest Following by 5K in Just 3 Months!

How I’m Getting 100 New Pinterest Followers, Each Day!By Holly Reisem Hanna

I remember the first time I heard of Pinterest.

I was having coffee with a colleague and she couldn’t stop talking about it and the marketing power it had for small business owners and bloggers. With her enthusiasm and in depth description of the platform, I was immediate intrigued. In fact, when I went home that morning I promptly created a new user account.

Within a few days of getting my feet wet on the social media platform, I was hooked! Not only did I fall in love with Pinterest for it’s marketing potential, but I loved it for my own personal use. I was pinning images of awesome beach locales, scrumptious meals, and stylish outfits, as well as information about blogging, working from home, and business. I became obsessed with utilizing and creating better images for my content.

Slowly my followers grew as well my traffic from the social network. And one year later I had amassed a following of 700 followers, not too bad. I was also receiving a decent amount of traffic from the site – I was content. But then I saw this e-book pin in my stream: Pinterest Savvy: How I Got 1 MIllion Followers by Melissa Taylor.

Wow, a million followers?!

Needless to say, I purchased Melissa’s e-book for $4.97. I devoured the information in one night and immediately hashed out a detailed plan for my Pinterest marketing. In just 3 short months, I’ve been able to increase my followers to well over 5,700+ and best of all I’m seeing a steady increase in my Pinterest traffic. In fact my Pinterest traffic now beats out both my Facebook and Twitter traffic put together!

While I’m not going to tell you all the secrets in Melissa’s e-book, I will share three things that helped me tremendously!

Diversify Your Boards:

This was the very first strategy that I implemented. When I first started out I had approximately 15 boards. While this worked fine for me personally, it didn’t help me market my business, here’s why. When an individual performs a search on Pinterest, they are looking for the most relevant pins, quickly. Say a person is searching for a gluten free chocolate cake recipe. If you have your dessert pins, grouped in with your food pins (as I did), the gluten free chocolate cake recipe mostly likely will NOT be found.

So that you’re more readily found, think like a search engine and diversify your boards accordingly. For example, if you’re a direct sales consultant selling clothing, don’t just use the standard issued labels that Pinterest boards come with (Fashion, Style). Instead create boards that reflect what people would be searching for such as Summer Whites, Denim, or Fall Boots. The more diversified your boards are, the more likely that you’ll be found in search results, and the more likely that you’ll be followed and repinned.

Titles, Keywords, and Organization:

When you create your account, Pinterest will suggest some pre-labeled boards for you to start out with such as Fashion, Food, and Travel. While these are an okay place to start, you’re not going to capture anyone’s attention with these classifications. Just like content marketing or blogging — if you don’t have a catchy title to grab the reader’s attention, you can kiss the click through to your site goodbye. Create boards with fun, unique, and keyword rich titles. By doing this you’ll grab people’s attention, as well as you’ll easily be found in search results.

Once you’ve created your boards, you’ll then be able to choose a cover image, as well as you’ll be able to arrange the location of the boards. To make your boards more appealing, choose a high quality cover image (pin) that represents the board’s content well. And if you can choose an image (pin) that’s from your website or blog to feature as the cover image that’s even better, since these will be the first viewed images on your profile. When arranging your boards, make sure to put the boards that have the majority of your content at the top, again these will be the most visible boards on your profile.

Create a Shared Board:

I’ll admit it… I really didn’t understand why an individual would want to create a shared board, until I read Melissa’s e-book. Creating a shared board with like minded pinners can be a powerful way to increase your reach, but you must do it carefully.

When you create a shared board, you’ll invite other Pinterest users to pin items to that board. Once you have your shared board, each time a member of that board pins a pin, it goes out to all of the member’s followers. So if each member has a 1,000 followers, and there are 10 members in the group, your pin is now being seen by 10,000 individuals! And when someone new follows all of your boards, they also follow the group board which exponentially increases your reach.

A word of caution… when creating a shared board, I suggest keeping it small and restricted to individuals that you know fairly well. You wouldn’t want questionable or spammy pins floating through your stream. Another tip is to make sure that the board is well defined, for instance I have one for work at home bloggers – pretty straightforward what the appropriate topics (pins) are for this board.

How are you utilizing Pinterest? What tips do you have?

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