Instagram for Bloggers

Instagram for BloggersBy Donna L. Johnson

Launching a personal style blog really opened up my eyes to the world of Instagram. Photography has never been an interest of mine, but it was something about looking at pictures – taken by regular folks like you and me – that proved to be intriguing. And because Instagram is strictly for sharing photos, you don’t have to sift through text heavy updates. You can go right to the stuff that catches your eye.

When done right, these photos can actually tell a story of the person’s life on the other side of the app.

From a blogger’s perspective, here are a few tips and tricks for making the most of your viewers’ Instagram experience:

1. Embed your Instagram photos on your blog using Statigram or Snapwidget.

The slideshow adds visual interest and lets brands and organizations who may be interested in working with you, know right off the bat that you’re an active user.

2. Since it’s an extension of your brand and marketing, snap and share wisely.

Not everything you do is Instagram worthy, so it’s important that you make your photos relevant. For me, that equates to showing products I use and the places where I shop. If you only use it for personal reasons, by all means, this doesn’t apply to you. The sharing of personal photos shouldn’t be avoided completely because you want to humanize your brand which allows your followers to connect with you emotionally.

3. Edit before uploading.

This takes a little more time, but it’s worth it in my opinion. Instead of taking a picture using the Instagram app, take your pictures directly from your phone and then save them in your gallery. From there, decide on a filter to enhance your photo and then upload it. iPhone editing apps for Instagram can make photos look like professional grade photo-shoot quality. It took a couple of tries for me to find a user-friendly Android app that would yield the same results. I downloaded PicsArt for free and can now showcase creative collages with just a few taps on my smartphone screen.

4. Instagram is a social networking site.

Having said that, be social. If your followers comment and ask questions, show up and respond. Just like you have your Facebook and Twitter connect icons in plain sight on your blog, include Instagram too. Make it easy for your fans to find you and remind them every now and again by including links in your posts.

Are you using Instagram to promote your blog or business?

Donna L. Johnson, is The Unemployed Entrepreneur® and has been blogging for The Work at Home Woman since January 2010. Summary of professional experience: 15 jobs by the age of 22. Her written word hustle is a mix of business street smarts, lifestyle, and controversy. She takes a stand on things she’s passionate about without being afraid of backlash. When Donna isn’t writing, speaking, and reading, she visualizes being on the set of her dream job as a TV talk show host. She blogs about her latest steals and deals at

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