Interview With Casey Sollock – Certified Holistic Health Coach, Author and Speaker

Casey SollockWhat motivated you to start your own business?

I call myself an “accidental entrepreneur”. I didn’t start out wanting to have my own business, but when I became a mom, I wanted control of my time. My first priority is my kids, so I needed to create a business around their schedules. I also wanted to be working in something that I felt passionate about. I wanted to serve people and feel like I was making a difference in the world.

What were your first steps?

My first step was figuring out what my strengths and talents were. And, I also had to do some deep soul-searching to figure out what I was passionate about. I quit law school several years ago, because that was neither my passion nor my purpose. So, I knew that whatever I decided to devote my time to needed to be fulfilling. I needed to be operating within my strengths while doing something I felt very purposeful about. And then getting online was my next order of business. I developed a website and began cultivating an online presence wherever I could. One of the cornerstones of my business, my 10-Day Eat Clean Challenge, is a virtual Challenge. I have people from all over the world who participate in it. That has helped grow my community and given me more people to serve.

How are you growing your business?

My business is SheShinesWellness.com. I teach women how to reclaim their health through natural solutions. I grow my business through virtual 10-Day Eat Clean Challenges, online classes and webinars about natural health and essential oils, LIVE classes and workshops (where I let attendees sample green smoothies and more!), and keynote speaking at women’s conferences. I also wrote a book called, The Kingdom Driven Entrepreneur’s Guide to Holistic Health which was published about a year ago and is available on Amazon. And, I never pass up an opportunity to share my message, whether it’s via interviews, written articles, blogtalkradio, podcasts, teaching, etc. I’m also the health expert for the morning drive-time show at 90.9 KCBI in the Dallas/Ft. Worth market. When you put yourself out there, opportunities open up. It doesn’t all happen at once, though. Growing a business requires patience and perseverance.

Besides coaching and speaking — you’re also involved with direct sales, tell us about that.

Yes, my business began with health coaching, speaking, and sharing the message of holistic health. As I was doing that, my oldest daughter (who was 11 at the time) kept getting strep throat. She got strep throat three times in the course of a school year. We went through three rounds of antibiotics (yikes!), out of school three days each time. August rolled around of the next school year and a day before school started, she said, “I think I’m getting strep throat again!” I threw my hands up and began searching for a better (natural) way to treat her strep throat and boost her immunity. That’s when I discovered the therapeutic benefits of essential oils. I began just using them with my family and had no intention of incorporating them into my business. But, as I used them and saw results (helping with things like tummy aches, pink eye, colds, sore throats, and more), I realized I had to tell people about them. It made no difference to me if they made the decision to buy oils or not, but I felt I had the moral obligation to teach people about them as a natural alternative to prescription and over-the-counter drugs, etc. The oils I use and trust are from doTERRA. And, yes, doTERRA utilizes the network marketing business model, which I have come to fall in love with. It is so rewarding helping others teach about the oils, see changed lives, and reach their own personal, health, and financial goals. And, doTERRA goes hand in hand with what I teach already, so it was a very easy fit and my community was very interested in learning about oils.

What do you believe has contributed to your success?

Tenacity, perseverance, and prayer! Also, seeking out help and coaching along the way. Having a supportive family has been of utmost importance. And, personal development, stepping outside my comfort zone over and over, and feeling fear and moving forward anyway. Throughout the growth of my business, I have been open to any opportunities that present themselves. Anytime I can get my message out there, I do it.

What has been your biggest struggle as an entrepreneur?

In the early stages of growing a business, there is very little cash flow. It’s hard when you are putting in tons of hours and seeing little/no financial reward. It’s at those times where you really have to find happiness in the work you’re doing and not focus on the lack of income … knowing that it will come if you keep moving forward. The other challenge (or, learning opportunity) is balancing all my roles as a wife, mom, and entrepreneur. I began my own business so I could have control of my time and be with my kids. I have to be careful not to let my business control me. I have to set boundaries. And, I think that’s always a work in progress.

What advice would you give to a new entrepreneur?

Make sure what you’re doing is something you love. It’s going to take lots of hard work, time, and patience to really get it going. Loving what you do makes the hard times bearable. Stay focused on the people you’re serving. Add value wherever you go. Work daily on personal development. And, take care of yourself throughout the whole process. Don’t allow the stress and overwhelm of a business ruin your health. You have to be conscious of your physical and emotional needs and address those needs daily.

On those “don’t feel like it days” — what motivates you to keep going?

What I teach is health for life purpose. Without your health, you cannot live your purpose with passion and energy. On those “don’t feel like it days”, I think about the people I’m serving and teaching and how passionate I am about sharing health with them so they can fulfill their life purpose. Some days are hard. No doubt. But, I’m rewarded over and over again by the success stories I hear from people who have participated in my programs. I am also growing a business so I can be financially able to provide for my family however I desire (providing cultural and extracurricular learning activities for my kids, and more), and so I can serve the community/church financially, too. Being able to do all that relies on me getting out of bed in the morning and moving forward…even on those “don’t feel like it days”.

As a mom of two how do you manage all of your personal and business activities?

Carefully! LOL. There’s a delicate balance, for sure, and I don’t think it’s something that a person can “figure out”, once and for all. It’s a constant work in progress. Each day is different depending on kids’ schedules. I don’t have set business hours, really, except for a couple hours in the morning while the kids are still sleeping. Then I work off and on throughout the day, around their schedules. And, I’m really blessed to have my mom around the corner. She steps in whenever I have a conflict. I absolutely could not do what I do if she wasn’t there for us! We all need people in our corner who support us by giving of their time, their ears, their heart, and their belief in us. I think the biggest thing to remember is to not stress out about it all, call on help when you need it, and keep your priorities in line.

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