Interview with Christina Linnell – Owner and Chief Idea Officer of Linnell Media

Interview with Christina LinnellTell us a little bit about yourself and your entrepreneurial journey.

I would describe myself as a serial entrepreneur. I have owned a few businesses as an adult but looking back, they were just hobbies. When we moved to Austin in 2007, I knew it was an opportunity to start over and reinvent myself as it were. I started taking more chances, trying new things, getting out into the community and meeting people. That is where the spark happened.

What did you do before launching your own business?

Ha! Everything! I was a Retirement Plans Specialist, Church Youth Secretary, Pre-K teacher…

How did you fund your business?

Initially it was the money I was making from blogging. Different advertisers, blogging campaigns, etc. I saved the money and bought my LLC.

How many hours do you work a week and how much is spent is your home office?

At this point probably an average of 40. Some weeks it is more, some it is less. I spend 100% of that time in my home office. I am very blessed that I have a true home office, with doors and everything, ha!

How would you rate your success?

Oh my, how does anyone define or rate their success? I suppose one measure is I have grown enough to hire someone to assist me. This has been a long process, one that I have drug my feet on out of fear. However, I consider that a success.

What has been your biggest business struggle as an entrepreneur?

Self-doubt. Feeling that I am not good enough to do what I do.

What advice would you give to other aspiring Social Media Consultants?

Put your head down and work. Work hard. Attend every webinar, class, meeting on social media. Be a sponge and absorb knowledge. Finally, do not be too proud to ask for advice and seek out mentors. I am so thankful for those that were always willing to talk with me and encourage me. People like Anna Cummins, Joey McGirr, and Liz Jostes. They were willing to share with me, allow me to sponge off of them.

How do you manage all of your personal and business activities?

Very accurately!! As I grow, I have to be even more meticulous with my time. I cannot run my business like a hobby. That might mean I need to give up a little sleep or a little TV time to be able to complete some projects. I work really hard at wrapping up my business day by 3pm so I am available to my kiddos when they come home from school. Some days, not so much, but that is my goal. I also do not work on the weekends. I started my business with that mantra. There are plenty of agencies that are willing to work on the weekends, not me. And that is okay.

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