Interview with Ellie Sedighi, Application Developer of Save A Stranger

Ellie SedighiTell us a little bit about yourself and your entrepreneurial journey.

I am a 30 year old Persian girl originally from Kansas City, Mo trying to make it out here in the wonderful world of LA. A couple of years ago a girlfriend of mine was a passenger in a car accident. She was badly injured and was not conscious enough to let anyone know, including paramedics, that she was allergic to latex material. If she were able to speak, she might be here today to tell her story. As we all know losing someone does not just affect their immediate family, but everyone around you.

My head pounding inside and out trying to find an application, mobile or not on something that is out there that could have helped save her life, but I found nothing. A little over a year ago I approached a good friend of mine Eddie Bardi. We sat down at Chipotle one day and I told Eddie I came up with an idea of making a Safety Emergency Mobile Application which also used QR Codes. We sat together brainstorming the mobile application for months and we came up with the Save A Stranger (SAS) safety mobile app.

Our SAS application has a few different features that can all help save your life. Our target market is anyone from toddlers, teens, adults as well as baby boomers. We have created our very own animated “How It Works” video that you can see on our YouTube channel. There you will also find a link to our “Shark Tank” casting video. Yes, we applied to be on Shark Tank and the casting director liked us and asked us to make a casting video to send him. Although we didn’t make it onto the show we still enjoyed making the videos.

How did you fund your app?

Our application started out being funded by Eddie and I. Both of us have worked long hard hours and have been very successful on our past endeavors. When things started to go south with our development company we decided to launch a campaign on Indiegogo.

Interview App DeveloperHow many hours do you work a week and how much is spent is your home office?

I probably never stop working. When you own your own business it’s somehow always in front of you with everything you do. In the office we probably spend a good 65 hours a week. Then at home we continue to work as well, sometimes until 2am. We attend networking events and even go to classes in the evening to learn more. If I go out to grab some drinks, I’ll always end up meeting new people and talking to them about our SAS safety mobile application. It’s always there.

How would you rate your success?

Just coming up with an application that can help save ONE Person’s life makes us successful. Knowing that we are creating awareness about safety makes us a success.

What has been your biggest business struggle as an app developer?

After doing our research with over 15 different app development companies we thought we picked the perfect match. Boy were we wrong. It ended up the main owner of the company had left and handed the company to a “friend.” After finding out almost a year later that we had project managers that were Interns to house wives we knew we were doomed. The owner of the company came back and started a lawsuit with his friend that he trusted to take over his company and basically told us that he wasn’t going to do the project based on the contract that was signed. We had moved forward with this company based on the apps that they developed but come to find out the friend had his own team of people. Everything went sideway. So make sure to do your research.

What advice would you give to an aspiring app developer?

Never….EVER…..Give Up! If you have a dream go out there and make it happen. Do your research! Get Referrals! Make sure there are no other companies already operating and doing exactly what you want to do. If there was a company that tired, dig and do some research. Ask anyone any questions you think you might have, stupid or not. Go to as many companies as you need

How do you manage all of your personal and business activities?

Being an entrepreneur and starting your own business leaves you with little time for yourself. My personal life is my business life. I am always promoting our mobile application no matter where I am or what I am doing.




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