Interview with Jasmine Bashaj – Owner of So Rad

Interview with Jasmine BashajTell us a little bit about yourself and your entrepreneurial journey.

I’m a mum of #2 kiddos and I’m expecting #3 in early May. So far, it has been a journey and still is. I started making greeting cards and was told my designs would be cute on baby clothes – I thought about it, and decided “hey, why not?” There’s a bunch of clothing items I love for my kids, if only they have “this” or “that”. Thus begun So Rad.

What did you do before launching your own business?

Before I started So Rad, I was a Motion Graphics Designer, a Digital Illustrator, and a Professor at a local college in Toronto. I still do freelance digital illustration and I still teach.

How did you fund your business?

My husband is very supportive and helped me with the beginning part.

How many hours do you work a week and how much is spent is your home office?

I’ve never actually calculated my hours, my schedule changes all the time. I basically work when I can. I might sit down and do an interview, get up, make dinner, sit down, add items to my web site, get up, tuck the kids in bed, etc.

How would you rate your success?

I think there are a lot of factors on rating success. We all wish we would be an overnight success, but it seldom works out that way. I think I have been very successful in growth. Accepting new ideas and concepts, altering my designs to meet what the customer wants and being open to change. I’m still new and growing in the success field.

What has been your biggest business struggle as an entrepreneur?

Learning to juggle so many things. I pretty much wear all the hats in my business.

What advice would you give to a new entrepreneur?

  • I would say do your homework – research your industry, educate yourself.
  • Find more than one resource.
  • Talk to lots of people who do the same as you – follow them on twitter, see what they’re saying.
  • Remember, these things take time, so don’t be discouraged if you don’t make a billion dollars in a year.:)
  • Last but not least, be open to change and learning, this never stops.

How do you manage all of your personal and business activities?

Time Management. I’ll admit, Business usually takes over my personal time, but I’m doing something I love, so really, it’s OK.

Connect with Jasmine Bashaj and So Rad…

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