Interview with Katy Cox – Co-Founder of Its My Generation Online Boutique

Interview with Katy CoxTell us a little bit about yourself and your entrepreneurial journey

I’m 29 years old and live in London. My journey started in 2009 whilst the UK was in the middle of the recession. It was sad to see all these fantastic small businesses that I had grown up with disappear literally overnight, and be replaced by the big giants, so I thought to myself what could be done.

On doing some research there wasn’t really anyone out there who would truly promote our great British designers, and if there was it would come at a big financial cost to them. I wanted to start a business that would benefit our home grown talents and help the small/medium independents continue to trade.

On putting my ideas together I thought if I launch online and have a website that was free for the designers to showcase on, they could have no restrictions on how much of their collection to showcase. Then I in turn would promote them on all social media and give them as much exposure as possible, no catch and no hidden charges and that’s how Its My Generation was born!

What did you do before launching your own business?

Before launching my own business, I was a specialised Teaching Assistant in a Primary School in the East End of London. I absolutely loved my job, and working with children was so rewarding, but I wanted something more. I wanted to start something for me, that would make me proud in knowing that I have achieved something that many people I knew hadn’t even dreamed of doing at the time. I guess that’s where my determination came from to help people achieve their goals and having the patience in letting them do so.

How did you fund your business?

My business is all self-funded. I started with a small loan which got the business onto its feet. It was very important for me to not accumulate a mass of debt before I started and really didn’t see a reason to do so as I wanted to re-invest everything made from the business back into the business for it to grow organically.

How many hours do you work a week and how much is spent is your home office?

The hours are very long when starting/having your own business but if you want to achieve something in life you will work those hours and in a strange sort of way enjoy it as you know that you are working towards building something special and building something that is yours. I work 7 days a week and the hours vary from day to day. When I’m at home most of the day is spent in the office.

How would you rate your success?

I believe that Its My Generation has been a success in many ways. We have been successful in showcasing some of the best Fashion and design independents from the UK, by building a strong business through a really hard economical time and we will continue to be, by sticking true to our designers and building a great relationship with them and promoting them in every way that we can and most of all we wouldn’t have been successful without a great team.

What has been your biggest business struggle as an entrepreneur?

The biggest struggle as an entrepreneur is never giving in to the temptation of giving up. It would have been so easy in the beginning to throw in the towel, but if you truly believe in your business and what you are doing then keep pushing and you will start to see the results.

What advice would you give to a new entrepreneur?

Work smart is the key. You get out what you have put in, that goes with everything. If you are willing to spend the time working on your business, then you will be a success. Always take advice, do research and at times take criticism with a pinch of salt.

How do you manage all of your personal and business activities?

Managing personal and business activities has been the hardest thing for me. Spending time away from my family was difficult but they understand that my business is important to me. I’m starting to make the balance. During the week I will work hard till late and on the weekends work in the mornings so that in the afternoons I have time to catch up with family and friends.

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