Interview with Steph Gordon – Founder & CEO of Steph Gordon

Interview with Steph GordonTell us a little bit about yourself and your entrepreneurial journey.

I am The Side Hustle Coach. My journey started after I graduated with my Master’s degree and took my first corporate job. It didn’t take long for me to realize that the path I was “supposed” to take (9-to-5 until I’m 65) wasn’t what I wanted. Then I looked around and realized that so many other GenY’ers were in the exact same position. It was like a cruel joke. I thought, “But I’ve done everything right. I made good grades, I raced through college, I interned, I built my resume, I did everything by the book…and yet I’m not happy.” It was a full blown Quarterlife Crisis and I started looking for answers.

Up until that point entrepreneurship wasn’t even on my radar but I started kicking around the idea then I stumbled upon the world of coaching. My bachelor’s degree is in Psychology so coaching was right up my alley. It occurred to me that I ultimately wanted to be the glimmer of hope for other young women who’ve done everything by the book but realize they didn’t end up happy. They want more and they want to achieve that by starting their own business and getting out of the cube. So, I started my coaching practice for exactly those women and the rest is history.

What did you do before launching your own business?

Tons of school and corporate jobs.

How did you fund your business?

I’m a bootstrapper through and through. The beauty of being The Side Hustle Coach is that I am a huge proponent of keeping your 9-to-5 until you’re financially ready to leave it. Your 9-to-5 is your silent partner when starting your business (especially as a  bootstrapper) and it was no different for me!

How many hours do you work a week and how much is spent in your home office? 

20 hours per week and I’d say that I probably spend the vast majority of that time in my home office.

How would you rate your success?

All things considered, I would say probably about a 7. I’m a huge over achiever so it would be hard for me to ever give myself a 9 or a 10, but I’ve been really blessed. I work with amazing clients. I get a front row seat to them creating the exact lives they want every single day. There’s always room for improvement for me as an entrepreneur!

What has been your biggest struggle as an entrepreneur?

Self-doubt. I think that is probably an old story by now. Everyone struggles with self-doubt from time to time, but for me I’d say that’s probably been my most enduring hindrance. Business is a huge experiment and it’s easy to start feeling down when I don’t know the “right” answer. I combat it by reminding myself of the positive impact that I’ve had on my clients’ lives, the amazing things I”ve helped them do., and that there are people in this world who need to hear what I have to say. If I can maintain the focus on serving other people that really helps.

What advice would you give to a new entrepreneur?

Don’t worry about what other people are doing. Now matter how good her business looks, no matter how perfect her Facebook page is or how many testimonials she has, everyone in this world has stuff. Nobody is perfect and no business is perfect. So keep your eyes on your own paper, work hard, be in service of others and keep your business moving. In the end, that’s the only thing you have control over anyway.

How do you manage all of your personal and business activities?

My iPhone is practically part of my body at this point. I keep notes on there of epiphanies I have throughout the day. Plus, my calendar is a lifesaver. Even better than my iPhone, I have an assistant who helps keep all my ideas and to-do’s organized so I can focus on what I do best and she can focus on all the other details I don’t want to worry about.

Connect with Steph Gordon, The Side Hustle Coach…

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