Interview with Talia Beckett – Owner and Founder, Pink Pearl Public Relations

Interview with Talia BeckettTell us a little bit about yourself and your entrepreneurial journey.

My name is Talia Beckett and I’m the Founder of Pink Pearl Public Relations (pinkprfirm.com), focused on luxury female marketing for kids products, fashion, beauty and lifestyle. Our services include: copywriting and editorial; media reach and brand awareness; product buzz creation; product placement; social media strategy; tradeshow organization and international brand expansion. I’m well educated in International Relations and have promoted brands across North America and Europe.

Before launching my business, I completed my Masters Degree in International Relations and Economics from the University of London (UK); Bachelors Degree in Communications from Royal Roads University (B.C., Canada); Diploma in Marketing from Kwantlen Polytechnic University (B.C., Canada) and studied International Business at Helsinki Metropolia University (Finland). 

What did you do before launching your own business?

Before working in PR, I wanted to become a Lawyer! However, I quickly realized I was much too creative and social to be in that industry. For the past 10 years I have worked in communications, sales and marketing across North America and Europe. Some high profile clients and companies include: Babes with Babies London, True Cuddles, Stork Craft Manufacturing, Canada Export Centre, Surrey Board of Trade and Telrad Canada.

How did you come up with your business name?

My fiancé and I were in Cardiff (UK) and I was telling him (over a glass of wine!) about my “dream career.” I wanted to build a company that focused on “luxury female marketing” and he came up with Pink Pearl, one of the most exquisite pearls… perfect to describe the essence of my business.

How did you fund your business?

I’m self-funded, but very lucky to have such a supportive home working environment! Facebook COO Sheryl Sandberg’s new book, Lean In: Women, Work and the Will to Lead is very inspiring. Among the pieces of good advice in her book is to find a partner who is truly a partner in childrearing and housecleaning. She says “It’s the biggest career decision you will make,” and I’m very lucky to be in this type of relationship, allowing me to focus on growing my company Pink Pearl Public Relations.  

How many hours do you work a week and how much is spent is your home office?

70 percent of my time is spent in my home office concentrating on building new opportunities for my clients. Social media has been instrumental in building my business through online networking. This is where I find out about upcoming events and networking opportunities, where I spend the other 30 percent of my time. You will find me out in the city regularly at events, from new product launches, shopping parties and baby industry tradeshows.

How would you rate your success?

Working with so many amazing women entrepreneurs looking for help with the manufacturing and marketing process. I wanted to play a key role in helping women businesses succeed. Watching a start-up become a million dollar company is extremely rewarding. My ability to take risks and move out of my comfort zone for job security and run my own “virtual” office from home also contributed to my success. I have always been focused on getting a good education to benefit a large corporation. But I recently realized that I can still benefit other businesses, such as some amazing clients (shopsorad.com, guzzieandguss.com, beautycouncil.com) and be responsible for my own successes (and failures).

What has been your biggest business struggle as an entrepreneur?

Organizing so many new client opportunities with success coming up so quickly! It’s also very challenging to make sure I’m connecting with the right decision makers for the different products I’m promoting. 

What advice would you give to a new entrepreneur?

Don’t be afraid to ask for help or put yourself out there. You never know who you are going to meet that will make a key difference in building your business. Don’t let success get to your head; stay humble and others will want to be a part of your accomplishments. 

How do you manage all of your personal and business activities?

Technology! As a very visual person, I LOVE using Trello to manage my PR exposure and opportunities. Also maintaining a good work/ life balance and inviting friends to join me at “networking” functions keeps me connected with my personal life.

Connect with Talia Beckett and Pink PR Firm…

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