Introductory Guide to SEO for Small Businesses

Introductory Guide to SEO for Small BusinessesBy Liam Thomas

Due to the rise of the Internet, the importance of SEO has never been greater. Shops on the high street are closing down at a fast pace as some customers are now preferring the convenience of shopping online. So now, no matter how big or small your company is, getting your website viewed by more customers is absolutely paramount.

Fortunately for you, understanding SEO does not require a degree in IT nor a huge budget. To put it simply: SEO (search engine optimization) is all about getting your company as close to the top of your desired search as possible.

Understanding the Search Engine

Think of a search engine as an answering machine. You ask the search engine a question and it uses ‘crawlers’ or ‘spiders’ to search the entirety of the Internet to find the most relevant and most important answer to your problem. Results are then ordered with the most popular and frequently visited websites placed higher on the search engine results page, making you more visible to more customers.

Knowing your Keywords

This stage is all about evaluating your main selling point, if your company is a US based clothes company, your keywords need to be largely based on those few words. Not all visitors to your website are ‘good traffic’ and will be potential customers.

The key then is to decide what is most important to you, do you sell more ‘white’ dresses than ‘black’ dresses. Not only will a keyword evaluation allow you to gain a better understanding of your customers but you will be provided with a phenomenal evaluation of your business also.

Overloading your website with your keyword is not a productive move. The search engine does not operate via keyword density, stuffing your keywords into your webpage over and over again will not rank you higher on a results page.

Links

Absolutely vital. As you’ve just learned, the more popular a website is the more relevant it is deemed by the search engine. By linking to other websites, your webpage can become more popular and will rank higher on a search.

Links are then used as a vote to evaluate webpages. Links can also be seen as a productive way for the search engine to evaluate the trustworthiness of your website as trusted links tend to link to other trustworthy links. This process also allows the search engine to determine whether your website is spam or harmful.

Revaluate

You’ve already evaluated your website once, now do it on a regular basis. SEO is a constant process. Good quality SEO does not just happen overnight. Once you’ve set up your website take advantage of free trials or offers in order to gain a review of your website’s content and see if anything is letting you down.

Other companies offer a full review of your website links so you can see where traffic to your website is directed from. This will allow you to gain stronger links with stronger websites and it will also let you see which of the search engines is giving you a higher rating and hopefully making you more money!

Creating your own website is often a daunting experience but by using the best SEO tools guide your company’s productivity, no matter how big or small, will be greatly improved!

Liam Thomas is a 21 year old with a keen interest in developing small businesses and writes for Strategy Internet Marketing.

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