Marketing Secrets for The Work at Home Woman

4 Basic Marketing Principles:By Kelly Robbins

Every successful business does some form of marketing. The “how” may vary quite a bit from business to business, but it happens none the less. From client referral programs to creating and placing traditional print advertisements there is a right way to market your business in order for it to be effective.

In order for your marketing to work and actually attract clients to your business two things must happen. The first – you have to do the marketing (a step many of us skip). The second step is that the marketing you do do should be coming from the right place – it should be energetically correct. In other words you should be coming from the right place when you are creating the marketing piece in the first place.

Let’s take a look at four basic marketing principles to creating effective marketing pieces.

4 Basic Marketing Principles:

Sales is not something you do TO someone, it’s something you do FOR someone. 

Keep this in mind as you create your marketing materials and as you present yourself to prospects. Always come from a place of giving and sharing rather than thinking about yourself and how much money you are going to make or how badly you need this client to make ends meet this month. Clear yourself and ask how can I best help this person today? You may find that it’s by referring them to someone else, and that’s alright.

Growth and expansion is about you, not your competition.

This is a key point many of us overlook. I have a master’s degree in communications and marketing and one of the things that was drilled into me from the very beginning is how important a competitive analysis is and how vital it is to always keep your eye on and watch every move your competition makes. In fact, when I worked in corporate America we had an entire “competitive” division. What I am saying here is contrary to what you may have heard in the past, but do take time to check out who else does things similar to you (your competitors), learn about them – particularly when you are new to your business – and then move on. Spend the rest of your time and energy growing yourself and pushing yourself. How can the next website you write be better than the last? Don’t worry about what anyone else is doing; spend your energy on you.

Marketing and sales are about energy.

You need to get your marketing energy moving and keep it moving in order to be successful. This is a key factor for many entrepreneurs, especially copywriters. What are you REALLY doing to market your business? How much marketing do you get done in a day, week or month? Is it enough? My experience coaching entrepreneurs tells me they spend more time studying how to market their business and less time actually doing anything to grow it. You have to do, do and then do some more. The more you “do” and the more frequently you do marketing the easier it will get and the more effective your marketing will be. You have to start by getting moving.

The Law of Attraction works.

Have a clear and specific vision. Know where you are going and see and feeeeeeel yourself there. This principle applies to every advertisement you create and every thought you think. Before you write a single word or create a single marketing piece know what you want it to accomplish and what results you intend to achieve. It’s as simple as that.

That’s it. Yes, the copy you write is important. The graphics and amount of white space you use in your advertisement is important. Knowing your target market, advertising in the right mediums, ad placement, colors, your logo, all the technical stuff… it all plays a role.

However, the growth your business as well as the success you achieve comes from other factors. You’ve probably seen for yourself businesses that are seemingly doing everything right but not achieving the results they should. It’s because there is more going on behind the scenes than you see – and I’ll bet they aren’t following up on one of the four basic marketing principles.

Are you?

Kelly Robbins, MA, is the founder of The Copywriting Institute, a training and resource center for copywriters. Kelly’s goal is to help every woman that has a strong desire to make her own money and create work life balance do this while working from home. Kelly left her corporate J-O-B of 13 years when her 3rd daughter was born in 2000. She started a business as a freelance copywriter and was easily able to replace her corporate salary and then some! Kelly currently coaches and trains aspiring copywriters marketing and business building techniques, writing marketing and communications copy, and how to make money while creating the lifestyle you CHOOSE to create for yourself. Kelly believes the first step to creating change in your life is making the decision to do it and not turning back. If you are interested in learning more about making money as a freelance copywriter, visit us at The Copywriting Institute and take our freelance copywriting quiz! You can also learn more from Kelly on Facebook.

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