The Woman’s Secret to Not Failing in Business

Failing in BusinessBy Kelly Robbins

Don’t focus on your mistakes, focus on the lessons learned.

A profitable business is rarely a straight road with a clearly marked path. In fact, most women entrepreneurs find they take several detours and have more mistakes than successes along the way to work-from-home success.

Over time it’s easy to become discouraged and begin to doubt ourselves, our ideas and our vision. We focus on what’s not working rather than what is and without warning our thoughts are overcome with failure and self-doubt.

Wallowing in our failures, we slowly begin to see little opportunity to make money and thoughts of dread and even panic overtake our thoughts, leaving no space for opportunity to sneak in. This is the place where many people decide to throw in the towel and take a traditional office job, rather than continue on with their business. This is when people quit.

The truth is that with any endeavor you have, you need to fail to grow. Everything you do produces a result. You might not like the result, such as zero sales from a big promotion, but it’s still a result. The facts are that you know the action you took didn’t produce the results you desire and you can now move on to taking another action in hope of getting different, more positive results.

It’s detrimental to look at actions you take and the results you receive as successes or failures. The truth is every action has a result. Every result, whether you like it or not or label it positively or negatively, is leading you down the road you chose. Some results are telling you to turn around and try a different path.
Take chances and be okay with making mistakes – it’s part of being in business. Mistakes are usually the best way to learn and they are definitely a fact of life when you are creating your own business, are creating your unique, work-from-home lifestyle and maneuvering in unchartered territory.

The fact is you win some and you lose some in everything, and even the most successful people lose more than they win. The best baseball hitters are successful about one-third of the time. Abraham Lincoln lost more elections than he won (eight). The greatest of salespeople close about one in every seven sales.

If your sales are slow or your marketing is not working, don’t give up or stop. Recognize the results as unsuccessful and try something else. Don’t dwell on the failure, learn your lesson and move on.


As a female business owner you can and should expect more losses than successes. Because you have several losses in a row doesn’t mean you have failed and should quit. What it means is you are one more result closer to your goal.

The key to becoming successful in business is not to look at unwanted results as failures, but as what they are – a result.

Don’t shy away from setbacks, learn from them. They are an intrinsic part of the work so you might as well become proficient at dealing with them and focus on lessons learned.

Edison’s famous comment on how he found 2,000 ways to NOT make a light bulb, is yet another excellent example of how determination and persistence pays off. You must have the same mindset as Edison and keep going until you achieve your goal.

Particularly in creating the life of your choosing and building a business from home, it’s important to try new things and pursue new ventures until you find what is going to work for your business in your particular environment. You can’t always copy what is working for the business down the street because success looks different for everyone.

If you try something and it doesn’t work – stop doing it and try something else. If something is working moderately tweak it and see if you can get it to work better! Get more training, hire experts to help, download our free marketing plan guide and get your juices flowing!

If you don’t try you fail no matter what, so you may as well keep going. And remember…

Businesses don’t fail – the owners quit.

Don’t be a quitter – try something different.

And if you can’t see new opportunities and you feel your business is stuck, I recommend you schedule a complementary marketing consultation with Kelly Robbins, MA, here now:

Founder of The Copywriting Institute, a training and resource center for copywriters, Kelly Robbins, MA, is an award winning author, copywriter, and marketing coach/consultant. Kelly also holds a position on the Advisory Council for The DaVinci Institute’s newest program, Empire of One, helping aspiring business owners shift their lives from employee to entrepreneur. Kelly shares this space with several world-renowned entrepreneurs such as Julie Aigner Clark, Founder of The Baby Einstein Company and Dave Thomas, author of 24 books and serial entrepreneur. Kelly also created the 10K a Month Copywriter program as well as the Marketing Coaching Program for Copywriters. Visit to receive  free e-zine on copywriting and business building tips as well as a free report and 1 hour audio download, “6 Things Every Copywriter MUST Know to Make High Profits in Copywriting —fast” or visit us on Facebook at

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