Using Images in Your Marketing Strategy

Using Images in Your Marketing StrategyBy Dawn Berryman

It’s a visual culture. We all know that. And, we’re a culture that thrives on instant gratification. How often do you find yourself scrolling down through your Facebook feed on your mobile phone? How fast are you scrolling? Are you reading all the status updates and text? Or, are you just stopping to read when something catches your eye? How often is that something an intriguing picture?

This is prime example number one of why you need to be using images in your marketing strategy. People love photos and they grab attention.

You also want to show off your goods. What better way than to show rather than tell? A picture is worth a thousand words right? When you’re struggling to come up with the perfect product description to make sure everyone really realizes what a must-have it is you might just be able to rely on a great photo.

Articles with photos have more readers and page views. We’ve already seen Facebook put more weight into photos with their algorithms. On social media, images are almost always more engaging. Not only are they great on Twitter and Facebook, but the newest and quickly growing social media site Pinterest is completely image based.

Think about the last recipe you made, for instance. Why did you make it? Did the ingredients sound good or did the photo that accompanied it look good? More often than not a photograph is going to appeal to our senses more strongly than words alone.

Attractive product photos are always a good investment. According to studies, buyers online often weigh the image quality more important than the text description when deciding what items to purchase. Hiring a professional photographer to take these shots can potential multiply your earnings versus using basic photos you’ve taken yourself. First and foremost, these photos dramatically increase the quality of your website. When someone initially clicks on your site, you want them to stay. If they see high quality images the chances that they will increases.

And, if you have a professional photographer photograph your products, you then have terrific photos for all of your marketing collateral. High resolution images are needed for printed materials and advertisements, another great reason to hire them done.

Lastly, using images in your marketing strategy is great for consistency. It allows you to really get the feel of your brand across and do it repeatedly. People will come to recognize how great your products and images look and they’ll be drawn to you!

Dawn Berryman is the founder of and Market Mommy:: The Blog, online marketing resources for mom entrepreneurs. Market Mommy shows moms how and where to market their businesses. She holds a B.A. from Indiana University and has worked in the marketing/communications field for more than 8 years. She resides in rural Ohio with her husband and two young children. For more information, please see: Market Mommy.

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