Using LinkedIn to Find New Customers

Using LinkedIn to Find New CustomersBy Danielle Buffardi

Out of all the social media sites, LinkedIn can be (and usually is) viewed as the most professional of them all. LinkedIn tends to entice the corporate affiliates and the decision makers of companies and that’s a good thing. It means that they have the power to hire you right off the bat – so keeping your LinkedIn profile proper is a move that has to be made if you want to score new clients.

Rub Elbows.

LinkedIn offers freelancers and business owners the ability to not only put themselves out there for the taking regarding getting hired, but also it gives them an open opportunity to network and rub elbows with an amalgamated elite. It’s said that up to 45% of account holders on LinkedIn are the proprietors  – this can absolutely work in your favor if you’re searching for new clients to hire you or buy into your brand.

Polish Your Profile.

One of the best things you can do to when it comes to catching people’s attention on LinkedIn is to keep your profile current and concise. Plan out what you want to say and do so in a very purposeful and delicious way. Be unique in your wording but characteristic enough that potential clientele won’t be scratching their head wondering what it is you or your company specializes in. Your profile should let readers know what your area of specialty is and what your company is selling all within the first paragraph. If it takes longer than that, you may lose lurking customers.

Get Social.

One area of LinkedIn that sometimes gets overlooked is the “Groups” section. You should be on the path to finding LinkedIn groups that share the overall theme of your business and its product. Join them and become an active member of their community by responding to other members’ questions and concerns. You’d be ‘soft selling’ your product by giving advice to would-be patrons. By positioning yourself within this mentor-like role, new clients will be able to learn about you from your experience within your brand’s vocation rather than from a consumer standpoint. You walk the friend-path rather than the tyrant role, kind of thing.

Be Helpful.

Another portion of LinkedIn that is often overlooked is the “Answers” section. Taking the time to answer other members’ questions regarding specifics that are relevant to your area of expertise is a fantastic way to place yourself on an authoritative level within your brand’s niche. Not to mention that you’d be ‘soft selling’ yourself, your company, and its product by giving actual needed and asked for advice – not just simply demanding people click your link and purchase what you have to offer. Becoming an ‘expert’ in the LinkedIn Answers section is based on readers’ responses to your answer, they can vote your answer to be helpful – and the more they do that the better your chance of landing an authentic and dependable following. A lot of whom carry with them the potential to become lasting clients.

How are you using LinkedIn to prospect for new clients?

Danielle Buffardi is an award-winning freelance blogger, freelance writer, virtual assistant, and social media manager specializing in the areas of small business, virtual companies, family, pregnancy, and entrepreneurship. To learn more about Danielle and the services she offers, please visit her on the web at

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