What Makes CAbi’s Business Model Different From Other Direct Selling Companies

What Makes CAbi’s Business Model Different From Other Direct Selling CompaniesBy Holly Reisem Hanna

A couple of weeks ago, I had the pleasure of live tweeting from CAbi’s B.I.G. (Believe, Inspire, Give) Event in L.A. If you’re not familiar with CAbi, they are a direct sales company that empowers women with a home-based business opportunity in the fashion industry.

While the live event in L.A. was limited to local CAbi consultants; other consultants, bloggers, and women were able to watch the live event at local gatherings all around the U.S. In fact, here’s recaps from Houston, San Antonio, and Tampa.

Like everything that CAbi does, the event was spectacular! It included segments with CAbi’s CEO, Lynne Cote, CAbi’s President, Kimberly Inskeep, the CAbi designers and models, as well as CAbi consultant, Holly Jenkins and her husband. While I could go on and on about, well, everything … I’ll let you see for yourself. It’s definitely worth the watch if you need a dose of inspiration, if you love fashion, or if you want to work from home.

Watch the broadcast here.

What I want to tell you about is the brand. What makes CAbi’s business model different from other direct sales companies, and why so many women love them!

Woman Owned:

CAbi is a truly a woman owned and run company. It was started back in 2002 with Carol Anderson and Kimberly Inskeep, along with 10 of their close friends who still today are involved with the company. Today CAbi has more than 3,000 CAbi Consultants and 80,000 Hostess in the United States.

CAbi's St Barths CollectionAuthentic:

At the B.I.G. Event, I had the opportunity to meet Lynne Cote, Kimberly Inskeep, as well as the designers and marketing team and each and every one of them welcomed me with open arms. Not only were they friendly, but they were authentic, and you can see it through their actions and through their consultants – who are diehard fans and advocates.

A Company with Heart:

In 2005, CAbi launched the Heart of CAbi Foundation in response to Hurricane Katrina in an effort to empower disadvantaged women at home and abroad. Since that time, CAbi has donated more than $34,000,000 in financial support and clothing to women in need. At the B.I.G. Event, Kimberly Inskeep said, “CAbi is a company that does well (financially), so that they can do good” and it’s true.

The Clothes Rock:

Not only do CAbi’s clothes look good on the models, but they look good on all body types and ages. It’s always fun attending their events and seeing the creative ways the consultants mix and match the items. I have purchased numerous items over the years and not only are the pieces stylish, but they’re high quality garments that flatter all body types.

You Can Really Make Money:

According to the Direct Selling Association the average sales for a direct sales party is between $400 – $500. The average CAbi show is over $1,600 per show. According to Jay Leisner, President of Sylvina Consulting the average direct selling company experiences an annual retention rate of only 20%, CAbi’s retention rate is over 80% — now that’s saying something!

If you’d like to find out more about the CAbi business model, see their website or watch the replay of the B.I.G. Event.

This post was sponsored by CAbi. Please be aware that we can only promote advertising from companies that we feel we can legitimately recommend to our readers. For more information please see our disclosure policy.

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